We chatted about all this and more with natura's sales

And post-sales experience manager. We invite you to enjoy the full interview below:by wow! Customer experience service design | 0 comments taking into account what people feel when interacting with an application, a website or a product they buy is key to thinking about strategies. Emotional design can be a great solution for empathy , sales and marketing to come together in a unique way. What is emotional design? Emotional design refers to the ability of a product or service to transmit emotions and connect with users from a more human side . A product or service with a good emotional design can make users feel attracted, engaged and emotionally connected to it. In an increasingly competitive market, this type of practice has become an important tool to differentiate and stand out. What is emotional design for? Emotional design is not only about the visual aesthetics of the product or service, but also about the user's sentimental experience during its use. That's why we say that this technique takes into account the user's emotions and needs and seeks to create satisfying moments. Additionally, long-lasting and meaningful relationships can be created. Thus, it anticipates all other types of communication. Its influence can reinforce the message about a product or brand and lead the user or viewer to action. In general, an optimized design increases views and engagement on a website's pages.





Types of emotional design donald norman, co-founder of nielsen norman group , highlighted in his book “emotional design: why we like (or don't) everyday objects”, three fundamental levels in this aspect: visceral design behavioral design thoughtful design these are its characteristics: visceral design it is focused on appearance and is a preconscious level, that is, prior to thought. In it, the external appearance is the determining factor because it motivates the famous “first impressions” that we have of objects and people. This level of design identifies the perceptible qualities of the object and how they make us feel. Behavioral design it focuses on pleasure and effectiveness of use. It refers to practical and functional aspects of the products or objects in our environment. In itself, this design is more functional, since its objective is to optimize the effectiveness and quality of the user experience of Buy Bulk SMS Service the product or service. Thoughtful design it refers to self-image, personal satisfaction and memories. This level is timeless because through reflection we can remember the past and visualize the future. The benefits of using emotional design to create products and services here are some of the most notable benefits of using this emotion-focused design technique : increased user satisfaction good emotional design can make people feel more satisfied with the product or service they are using. If it has a poor emotional design, users may feel frustrated, confused or overwhelmed, which can lead to a bad experience.








Improved customer loyalty when a product or service has an emotional design that connects with users, they are more likely to become loyal consumers and repeat the purchasing experience. Differentiation from the competition in addition, it produces a positive distance from competitors by taking into account people's feelings when interacting with a product or service. Here connection is key to achieving everything from brand recognition to effective purchases. How customer experience influences emotional design cx plays an important role in this environment. To create an effective emotional design, it is necessary to know the needs, desires and emotions of the user during their experience. How can customer experience influence this? In the following ways: identification of user pain points these pain points can be frustrations, confusion or any other aspect that makes the user feel uncomfortable or dissatisfied. By identifying them, designers can create a product that specifically addresses these needs and turns them into an emotionally positive experience. Creating a consistent experience it can help keep users engaged and build a stronger relationship with the brand through emotions. Additionally, consistent cx can improve satisfaction and loyalty, something highly sought after by companies. Knowledge of the user's emotional needs lastly, customer experience is also important at this point. For example, if a person feels overwhelmed or stressed during the process of using a product or service, emotional design can look for solutions that help reduce that tension.