Post by hasina789956 on Oct 28, 2024 2:23:40 GMT -5
When developing our brand's online strategy, both organic positioning and search engine marketing are fundamental aspects. SEO and SEM are decisive in digital strategies to increase the visibility of a business and achieve the set objectives . We tell you what each of these actions entails and how to apply them in your online marketing strategy.
SEO and SEM as digital strategies
Search Engine Optimization (SEO) is a process that aims to optimize pages and content in order to appear at the top of the results of a given search. It refers to organic positioning , that is, one in which no investment is made in advertising to position oneself.
SEM (Search Engine Marketing) is bulk email campaigns what is known as search engine advertising . This is a technique that, including SEO, also seeks to improve the positioning of a website. It is done through paid ads offered by search engines , mainly through Google.
Differences
The most obvious difference between the two terms is, as we have already said, the cost of each action. The usual thing for SEO is to hire an agency to optimize the website and content, so the cost will be fixed. Meanwhile, with SEM, the investment will depend on what we want to spend on advertising, plus the agency's fixed fee for developing and optimizing the ads.
When we invest in SEM, the results are immediate. With SEO we will see positive data in the medium-long term. Visibility, CTR or ranking will always come sooner by developing a powerful SEM strategy.
Results analysis will also be more accurate with SEM, even if only because of the simple, yet direct, investment-income-profit measurement.
SEO, SEM or combined?
Now that we know what each term means and what their differences are, let's see how to apply these strategies separately and in combination. The recommendation is, since they are absolutely complementary techniques, to use both strategies together in our digital strategy.
An SEO strategy is something that needs to be worked on constantly . It is a very complex concept in which many factors are involved and it is almost mandatory to be up to date with updates, changes in the Google algorithm, new tools and trends. It is usual that, despite all the work, we do not notice the positioning results until a few months have passed. In other words, if we want to appear on the first page of the SERP's, we must invest many hours. Time that we may not have, so it is advisable to hire the services of a marketing agency.
SEO and SEM as digital strategies
Search Engine Optimization (SEO) is a process that aims to optimize pages and content in order to appear at the top of the results of a given search. It refers to organic positioning , that is, one in which no investment is made in advertising to position oneself.
SEM (Search Engine Marketing) is bulk email campaigns what is known as search engine advertising . This is a technique that, including SEO, also seeks to improve the positioning of a website. It is done through paid ads offered by search engines , mainly through Google.
Differences
The most obvious difference between the two terms is, as we have already said, the cost of each action. The usual thing for SEO is to hire an agency to optimize the website and content, so the cost will be fixed. Meanwhile, with SEM, the investment will depend on what we want to spend on advertising, plus the agency's fixed fee for developing and optimizing the ads.
When we invest in SEM, the results are immediate. With SEO we will see positive data in the medium-long term. Visibility, CTR or ranking will always come sooner by developing a powerful SEM strategy.
Results analysis will also be more accurate with SEM, even if only because of the simple, yet direct, investment-income-profit measurement.
SEO, SEM or combined?
Now that we know what each term means and what their differences are, let's see how to apply these strategies separately and in combination. The recommendation is, since they are absolutely complementary techniques, to use both strategies together in our digital strategy.
An SEO strategy is something that needs to be worked on constantly . It is a very complex concept in which many factors are involved and it is almost mandatory to be up to date with updates, changes in the Google algorithm, new tools and trends. It is usual that, despite all the work, we do not notice the positioning results until a few months have passed. In other words, if we want to appear on the first page of the SERP's, we must invest many hours. Time that we may not have, so it is advisable to hire the services of a marketing agency.