Post by habiba123820 on Nov 1, 2024 22:44:25 GMT -5
Companies are increasingly using emailing to communicate with customers, prospects or partners. These campaigns are not necessarily successful because the opening rate is higher than the previous campaign. You need to analyze the returns and target the reminders well. Are you targeting your reminders effectively?
visual
Sarbacane allows you to know:
– individual behaviors: export data concerning those who opened, those who unsubscribed, those who clicked on links
– geolocation
– rates: openings, clicks, reactivity, etc.
Since April, you can also track clicker wordpress web design agency statistics on your websites using Google Analytics: number of visits per campaign, pages visited, etc., as well as conversions.
For example, Google Analytics allows you to track purchases made on your website from campaigns sent by Sarbacane.
But do you analyze the results of your campaigns?
It is important to analyze the overall results of each campaign by linking the statistics obtained in Sarbacane and those of Google Analytics in order to target your follow-ups.
So, you can personalize different messages according to the behavior of the recipients:
– openers who did not click on the link
– clickers who did not make a purchase or abandoned their carts
– non-openers: these are not lost contacts. Maybe by using a different subject, they would open the email
Recipients receive a lot of campaigns, they may forget the last promotion in progress, so don't hesitate to follow up with them a few days after sending.
It is important to understand the expectations and know the interests of your recipients.
Sarbacane allows you to extract all the information obtained after sending. All you have to do is think about the follow-up message according to the target and that's it.
visual
Sarbacane allows you to know:
– individual behaviors: export data concerning those who opened, those who unsubscribed, those who clicked on links
– geolocation
– rates: openings, clicks, reactivity, etc.
Since April, you can also track clicker wordpress web design agency statistics on your websites using Google Analytics: number of visits per campaign, pages visited, etc., as well as conversions.
For example, Google Analytics allows you to track purchases made on your website from campaigns sent by Sarbacane.
But do you analyze the results of your campaigns?
It is important to analyze the overall results of each campaign by linking the statistics obtained in Sarbacane and those of Google Analytics in order to target your follow-ups.
So, you can personalize different messages according to the behavior of the recipients:
– openers who did not click on the link
– clickers who did not make a purchase or abandoned their carts
– non-openers: these are not lost contacts. Maybe by using a different subject, they would open the email
Recipients receive a lot of campaigns, they may forget the last promotion in progress, so don't hesitate to follow up with them a few days after sending.
It is important to understand the expectations and know the interests of your recipients.
Sarbacane allows you to extract all the information obtained after sending. All you have to do is think about the follow-up message according to the target and that's it.